What is Perspective Design?

One of the tools employed at Brigantian Designs is a unique analytical system of perspective design that we have developed and refined to aid in our design process. The act of creation inevitably destroys the status quo, even if the new creation is only in the mind of the creator. Thus design is a process of creative destruction. The new object or idea that results from this destructive/creative process combines the best of the old and the new, creating a sleeker and more functional end product. Designers who are conscious of this process can be more innovative, understanding the design at its most basic level. Using this perspective they can take an existing product and consciously use this inherent principle of creative destruction to better fulfill the needs of the end-user.

Some of the creative/destructive perspectives we use are:

Returning to the Essence: “burning away falsehoods”

In this perspective the designer looks at the product, situation or idea, and tries to refine it down to its essence. He or she will try to eliminate any extraneous details, or add any crucial features that may be missing. From this point, the designer now has a clearer idea of the product from which to work.

Building From the Essence: “death and rebirth”

This perspective is about taking the essence of a product or idea and rebuilding it. Transforming the product, taking it from an essential idea into a complete product that may perform the same functions as the original, but does so in a more desirable way.

Building From the Bottom Up: “the funeral pyre”

Occasionally a product or idea fails to adequately address the situation or problem in any satisfactory way. At this point it may become necessary to systematical start over. Using this perspective, designers will look at the basic problem a product is trying to solve. Then the designers create a completely new and different product or solution. Starting over from “the bottom up” so to speak, allows the ideas generated to go in new and disparate directions, giving the designers a freedom that simple redesign inhibits.

For more information about our product development resources and service, see our Products and Services page.

+ back +